Our Story

Magniflex is characterized by a quest for the best quality of sleep, a natural flair for innovation, and respect for the environment.

Without these fundamental elements, we would not be able to fulfill our dream: to offer you a restful experience allowing you to recharge your batteries while you sleep. To face each day, and life, with the greatest possible well-being.

1962

Back in the 60s, Giuliano Magni created his first mattresses in a small workshop. It was the beginning of a journey that later on turned into a revolution.

The Origins

In Prato, the world capital of fabrics, sophisticated craftsmanship was combined with the most innovative ideas on rest and well-being.

Since then, Magniflex has helped more than 50 million people sleep well, and wake up even better, thanks to a range of solutions and models designed to meet the most varied needs for comfort, relaxation, and health.

Over the last 60 years, the passion for research and the important investment in innovation, design, and state-of-the-art production systems have turned the name of Magniflex into the universal synonym of comfort and well-being.

90's

The conquest of the first foreign markets began in germany, Spain, the UK, Russia, and Japan.

2000's

Alessanderx SpA is born: the company that produces 10.000 mattresses per day. The strategic expansion proceeds into Asia, the Middle East, Eastern Europe, and the USA.
New Magniflex showrooms are opened in Singapore, Prague, Milan and Manila.

From 2010 to today

Showrooms in Bangalore, Rome, Bratislava, Osaka, Shanghai, Riyadh, Sofia, Beijing, Dongguam, Ivory Coast and Miami are open. The company expands its distribution into Greece, Algeria, Poland, Macedonia, the Dominican Republic, Colombia, Serbia, Turkey and Kyrgyzstan. The launch of MagniSmartech takes place. Distribution reaches 99 countries.

Magniflex today

Today the company is present worldwide with more than 4000 retailers in 99 international markets and is the supplier of more than 500 great hotels. A young and determined management team continues the development of the Magniflex brand, along the road traced by President Giuliano Magni, managing an entrepreneurial system with deep territorial roots and increasingly oriented worldwide expansion.

made in italy

The artisan sensibility and the Italian ingenuity create unique products that make "Made in Italy" the guarantee of quality worldwide.

sustainability

In a better world, we wake up better

Magniflex has always worked in the name of environmental responsibility, and the company has reduced CO2 emissions thanks to the use of solar photovoltaic panels. Our constant ecological commitment is also acknowledged by two certifications: OEKO-TEX ® CLASS I, which guarantees the absence of substances that are toxic and harmful to humans and the environment in every component of the final product, and GOTS, which certifies that the fabrics we use are made from 100% organic materials.

Magniflex has also decided to embrace the UN's SDG project to drive a clear and measurable environmental improvement strategy company-wide.

vacuum-packed technology

The vacuum-sealed system, a revolution by Magniflex

The vacuum packaging, patented by the company in 1986, simply revolutionized the world of mattresses, for the benefit of ecology and health. The vacuum, in fact, guarantees the perfect maintenance of the hygienic and qualitative state of the Magniflex mattresses. In addition, their volume, through the elimination of the air, is reduced by 90%, consequently with a single cube meter 13 mattresses can be sent instead of the 3 packed with the traditional method. This means a lower number of trucks in circulation and therefore the demolition of polluting CO2 emissions.

Sport

We always
support a
healthy life.

Magniflex has a privileged relationship with sports. Back in the 1980s, the company was already a sponsor of the Giro d’Italia bicycle race, underlining the close link between regenerating rest and a healthy lifestyle. And even today, the company's great passion for sports guides its commitment to promoting a culture of good rest as a source of energy.

Over the years Magniflex has supported various players of the Italian National Rugby team, prime examples of performance and authenticity, calling on them to be testimonials of the quality that the company transfers into each product. And in 2016 this philosophy led to Magniflex signing up a legend of Italian and international sport as its testimonial: Gianluigi Buffon.The two-year period between 2017 and 2018 was the turning point of the partnership with the Italian Soccer Team, which included the supply of mattresses and pillows for the Federal Technical Center in Coverciano.

But our show of support to the world of sports doesn't stop here. In 2021, Magniflex became a National Partner of the Volleyball Nations League, the competition was created in 2018 and was reserved for players of the volleyball national team. A tangible sign of the link between the brand and a healthy lifestyle, a statement of interest in the culture of a good night's sleep to wake up feeling great.

Who is better than a European Champion like Giorgio Chiellini to continue the relationship that has been linking Magniflex to the World of Sport for years? Captain of the Italian National Team that won the last European soccer event, a player from Tuscany, who allows us to tie the name of our company to the place where everything began. Magniflex and Giorgio Chiellini are a strong and rooted duo, made up of healthy principles and hard work.

We conquer champions from all over the world.

Between the talented athletes and Magniflex, there is a link that is part of a long tradition that goes from the historical sponsorships in the world of cycling to the most recent collaborations in the world of rugby and sponsorship of the Italian international soccer team.

Like restful sleep, sport is a passion without borders, in Italy as in the rest of the world. Its been 20 years of Magniflex presence in Japan that has led the company to bind to the most important sports events in the country, so that some of the most famous Japanese champions have become significant testimonials.

At night we have life to your days.For over 60 years.

sustainability

vacuum-packed technology

Sport

We always support a healthy life.

At night we have life to your days.
For over 60 years.

We always
support a
healthy life.